TBWA/Chiat Day celebrates Peyton Manning breaking the NFL single-season touchdown record with an inspirational campaign for Gatorade.
At the heart of the new campaign is the thirty second spot, “51 And Counting.” The simple spot shows photos of Peyton unleashing each of his 51 touchdown passes, set to inspirational narration about ignoring those who tell you what you can’t do. It’s a timely response to Manning’s record-breaking season, and the association with Peyton is sure to win Gatorade some points with fans. That TBWA/Chiat Day couldn’t follow up the last photo with footage of the record breaking pass being completed is something of a letdown, but I imagine logistical/legal concerns are to blame. The campaign also includes a celebratory print ad in Sports Illustrated, congratulating Manning on winning the Sportsman of the Year award “by painting a picture of what it means to win from within using only words and Manning’s number, 18.” Stay tuned for the print ad, and credits, after the jump. Credits:
Client: Gatorade
Campaign: Peyton 51 & Counting
Creative Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: John Norman
Group Creative Director: Brent Anderson
Creative Director: Gustavo Sarkis
Copywriter: Scott Cleveland
Art Director: Pierce Thiot
Executive Producer: Brian O’Rourke
Producer: Ashton Dunn
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Junior Planner: Matt Bataclan
Managing Director: Peter Ravailhe
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Supervisor: Marc Johns
Business Affairs Manager: KK Davis
Broadcast Traffic: Jerry Neill
Stock Footage: AP Images
Editorial Company: Arcade Edit
Editor: Christjan Jordan
Assistant Editor: Ryan Andrus
Managing Partner/EP: Damian Stevens
EP: Nicole Visram
Post Producer: Gavin Carroll
Online Editorial: Timber
Creative Director: Jonah Hall
Head of Production: Michael Theurer