Nissan Wants You to Open ‘The Briefcase’

By Erik Oster 

Nissan’s new online initiative “The Briefcase” courtesy of TBWA\Chiat\Day LA features a high octane car chase (starring the new 2014 Nissan Rogue) ending in a click through to a contest offering contestants the chance to win one of three 2014 Rogues.

The video opens with a man getting in a hired car for his usual commute home from work. When a motorcycle pulls up and hands off a briefcase to the driver, however, all hell breaks loose. Soon everyone seems to be after the Rogue, including a helicopter that attempts to land on the car. In the end, they run into a blockade and a man shouts “Open the briefcase,” at which time viewers are prompted to click on a link to open it. This link clicks through to the contest on Nissan’s Facebook page. It’s a clever, interactive way to lead viewers to the contest, even if the video is a little over the top. Fans of the brand should enjoy having a background story going into the contest, where they can enter once per day, or more if they share information about the contest via email or social media — a pretty good way to incentivise sharing.


The contest begins today and runs through February 13th at 11:59 PM. You can enter the contest here for your chance to win a 2014 Nissan Rogue. Credits after the jump.

Global Creative President Rob Schwartz

Chief Creative Officer John Norman

Executive Creative Director Stephen Butler

Creative Director, Americas Tito Melega

Creative Director, Americas Karl Dunn
Sr. Copywriter Nick Ciffone

Sr. Art Director Dave Estrada

Managing Director Peter Bracegirdle

Account Director Bonnie Schwartz

Account Director Craig Werwa
Management Supervisor Jeanann Grubbs

Management Supervisor Kim Harris

Assistant Account Executive Kayla Sanderson
Planning Director Oke Mueller

Senior Digital Strategist Kyle Luhr

Director of Product Strategy Joel Weeks

Senior Product Strategist Andy Galvin

Senior Product Strategist Mark McNaul

Director of Digital Production Peter Bassett

Executive Digital Producer Brian Jarmon

Executive Business Affairs Manager Robin Rossi
Production company: Independent Media

Director: Simon Crane

Executive Producer: Susanne Preissler
DP: Mauro Fiore

Editing: Lost Planet

Saar Klein Editor

Tyler Temple Higgins Editor

Gary Ward Executive Producer

Marieray Mangahas Producer

Animation & Visual Effects by: Black Hole West

David Parker VFX Artist

Federico Saccone VFX Artist

Dale Nicholls Online Producer