View Post Agencies | Campaigns Deutsch NY Brings All 12 Days of Christmas to Life for PNC By Patrick Coffee on Dec. 1, 2014 - 1:45 PM Today is the day that Deutsch NY client PNC Bank releases its annual “Christmas Price Index,” which helps put the old 12-day carol in perspective by pricing every gift on the list. A release tells us that the agency no ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital Deutsch NY, Ad Council Team Up for FEMA PSA By Erik Oster on Aug. 29, 2014 - 2:29 PM Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster. Since, according to FEMA, 50 percent of famil ...
View Post Agencies | Campaigns | Social Media | TV Deutsch NY Launches ‘Mob City’ Script on Twitter for TNT ‘Adaptweetion’ By Erik Oster on Dec. 4, 2013 - 10:56 AM Deutsch NY and TNT are using Mob City‘s Twitter handle, @MobCityTNT, to debut the screenplay of the series’ premiere, 140 characters at a time. This will make Mob City, “the first television screenplay ever to be ...
View Post Ad Biz | Agencies | Brands | Campaigns Holiday Season Ushers in Another Xmas Price Index from Deutsch NY, PNC By Erik Oster on Dec. 2, 2013 - 2:54 PM With Thanksgiving over (and Hanukkah currently underway), the 2013 winter holiday season is upon us, and with it comes Deutsch NY’s annual Christmas Price Index for PNC. In case you don’t know, the Christmas ...
View Post Agencies | Brands | Campaigns | People GoDaddy Finally Moves Away from Douchebag Ads with ‘TMI’ By Ella Riley-Adams on May. 28, 2013 - 3:23 PM About a year ago, GoDaddy hired Deutsch New York as their creative agency, and the world wondered whether we’d see the end of the “GoDaddy Girls” gimmick, or even the beginning of a more nuanced campaign. Instead, during thi ...
View Post Ad Biz | Agencies | Brands | Campaigns | What The?? New Outback Holiday Spot Doesn’t Pass The Smell Test By Jordan Teicher on Dec. 20, 2012 - 11:33 AM There are two versions of Outback’s “12 Days of Leftovers” commercial: a shorter 90-second video where talking leftover foods like Fuzzy Macaroni and A Half-Eaten Leg of Turkey sing an annoying riff on “Th ...
Campaigns | People | What The?? The Manning Bros Tackle Crime-Fighting During Off-Season By Kiran Aditham on Jun. 28, 2011 - 11:01 AM Wow, look what the NFL lockout has done to our pro football stars. First teased and given the snark treatment on Deadspin weeks ago (sorry for the lag, it took us some time to get credits), here’s the full trailer for Peyton ...
Ad Biz Deutsch NY’s Production Dept. Undergoing Slight ‘Structure Change’ By Kiran Aditham on Apr. 5, 2011 - 2:14 PM Just to rewind for a sec, last week, Joe Calabrese officially joined Deutsch New York from JWT, where he was director of brand production and worked with clients including Rolex, JetBlue and Smirnoff. From what those familiar wi ...
Ad Biz Tuesday Odds and Ends By Kiran Aditham on Mar. 29, 2011 - 4:20 PM -Kraft Mac & Cheese/CP+B’s tweet-inspired spots continue to roll out. link -JWT NY alum Joe Calabrese joined Deutsch NY as EVP, director of content production. -SapientNitro was appointed AOR for Skoda Auto Russia. -Big ...
Campaigns Huggies’ New Message: Babies are Little Terrors By Kiran Aditham on Jan. 6, 2011 - 11:16 AM JWT New York concocted this latest spot for Huggies, which shows that babies can be equal parts destructive and adorable (ok, probably more destructive). Directed by MJZ’s Fredrik Bond, the advert shows how a simple changing ...