View Post Agencies | Campaigns W+K, Sony Focus on the Products By Patrick Coffee on Nov. 11, 2014 - 2:57 PM Wieden+Kennedy’s latest spot for Sony, titled “Script to Screen,” has already earned more than a million YouTube views since its debut this weekend. But it’s new to us, and it’s the opening of the Fal ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K Taps Neymar for Nike By Erik Oster on Aug. 19, 2014 - 3:44 PM With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled ...
Campaigns | People Meet John Varvatos: Fashionista, Crate-Digger and Chrysler Driver By Kiran Aditham on May. 12, 2011 - 12:35 PM Hey, if hip-hop stars and NFL athletes can dig the Chrysler 300, why can’t fashion designers? Well, at least John Varvatos seems to. Just like the car itself, the current New York resident is also “imported from Detroi ...