Wieden+Kennedy’s latest spot for Sony, titled “Script to Screen,” has already earned more than a million YouTube views since its debut this weekend. But it’s new to us, and it’s the opening of the Fall edition of the brand’s ongoing “Be Moved” campaign, which started during the Golden Globes in January and continued in February with a profile of the New Jersey man behind “the world’s largest model railroad.”
“Script to Screen” is a bit less…quirky than that offering:
In case you missed it, the point is that Sony doesn’t just make movies, music and games — they also make the tools.
Since this work is all about the products, we have two product-specific spots after the jump.
First, “If a Tree Falls” reminds us that surround sound is quite the invention:
“Roof” is even more straightforward:
While we do have a smartphone and a Playstation, we do not, unfortunately, have a roof. What’s the West Coast like this time of year?
The campaign will also include further multi-media elements: Variety, for example, will run a feature this week that “allows users to go back in time and revisit a selection of memorable news reports” from its past five decades…reports presumably created with Sony products.
|Chris Groom / Stuart Brown
|Trish Adams / Diana Gonzalez / Marcelina Ward
|Cindy Lewellen / Karen Murillo
|Executive Creative Directors
|Joe Staples / Mark Fitzloff
|Head of Production
|Anonymous Content / Some Such & Co
|Jeff Baron, Tim Nash
|Director of Photography
|Cosmo Street / Trim Editing
|Exec Post Producer
|Exec VFX Producer
|Lead Flame Artist
|Steve Cokonis / Anthony Petitti
|Greg Park / Clare Carrellas
|MUSIC + SOUND DESIGN
|Song (if applicable)
|“Central Services/The Office” (original recording)
|Sound Design Company