View Post Ad Biz | Agencies | Brands | Campaigns | Digital | Social Media RPA Rolls Out ‘Happy Honda Days’ Social Extension By Erik Oster on Dec. 2, 2014 - 3:39 PM RPA teamed up with creative studio Psyop to launch a social extension of its “Happy Honda Days” campaign, which launched last month featuring nostalgic toys of yesteryear. The new extension consists of three new vide ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV RPA Stokes Nostalgia for ‘Happy Honda Days’ By Erik Oster on Nov. 11, 2014 - 2:39 PM RPA looks to the gifts that you loved receiving as a kid in its “Happy Honda Days” campaign, celebrating such cultural touchstone of yesteryear as He-Man and the Masters of the Universe, Stretch Armstrong, Strawberry S ...
View Post Agencies | Brands | Campaigns | Digital | Social Media RPA Turns Nick Thune into ‘Brad, the Lyft Driver’ for Honda Fit By Erik Oster on Oct. 14, 2014 - 3:13 PM RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver. The series, directed by Fred Sav ...
View Post Agencies | Brands | Campaigns | Digital | TV RPA Debuts New Work for ARCO By Erik Oster on Sep. 2, 2014 - 2:40 PM RPA recently debuted a new campaign for recently-won client ARCO, following Tesoro’s purchase of ARCO from BP. The campaign celebrates ARCO’s “top tier” designation, as its gasoline “exceeds EPA minim ...
View Post Agencies | Brands | Campaigns | TV RPA Debuts ‘Fit for You’ for Honda By Erik Oster on Jun. 19, 2014 - 12:08 PM RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled “Fit For You.” Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also i ...
View Post Agencies | Brands | Campaigns | TV RPA Debuts New Work for Honda By Erik Oster on Jun. 4, 2014 - 12:35 PM RPA has two new spots for Honda that highlight the features and competitive advantages of Honda’s two core vehicles — the Accord and the Civic — continuing the “Start Something Special” tagline introd ...
View Post Agencies | Brands | Campaigns | People | TV Spider-Man Delivers Package for Universal McCann, USPS By Erik Oster on Apr. 1, 2014 - 11:43 AM Universal McCann teamed up with Sony Picures, and DNA directors Marc Webb (The Amazing Spider-Man, 500 Days of Summer) and Rich Lee to create “Amazing Delivery,” a new Spider-Man themed spot for USPS designed as a tie- ...
View Post Brands | Campaigns | People | Sports Fred Armisen Hugs Bruce Willis for Honda, RPA By Erik Oster on Feb. 3, 2014 - 12:51 PM Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen. The simple, s ...
View Post Ad Biz | Brands | Campaigns | People RPA Taps Michael Bolton as ‘Talent’ for ‘Happy Honda Days’ By Erik Oster on Nov. 18, 2013 - 12:10 PM If there’s one thing the Internet loves (aside from cats and pornography), it’s cheesy celebrities from bygone eras. This has accounted for the revival of figures like Rick Astley, who has reemerged in the public cons ...
View Post Brands | Campaigns | Social Media Honda Test-Drives Social Media Sharing with #WantNewCar By Jordan Teicher on Jul. 15, 2013 - 1:26 PM Do you hate your car? Do you want to let the world know how frustrated you are driving around in a jalopy that is beyond repair? Honda can help – sort of. For the rest of today, Honda will be tweeting back Vine videos at unh ...