RPA Debuts ‘Fit for You’ for Honda

By Erik Oster 

RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled “Fit For You.”

Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also includes digital and social media activations, as well as multicultural campaign extensions featuring award-winning drummer Questlove and comedian Felipe Esparza, as well as a promotion in the upcoming game Ultra Street Fighter IV. The TV spots starring Thune, clearly aimed at Generation Y, find Thune answering a series of questions about the Fit and demonstrating its capabilities. Thune assures viewers that the new Honda Fit is “gluten-free,” can fit synths, the Stanley Cup, or even a whole dorm room full of stuff (minus the roommate) and is perfect for a move to Seattle. A further pair of spots will roll out in the coming weeks.


“The campaign takes a typical product demonstration and gives it an unexpected twist to show how the 2015 Honda Fit answers the needs of the customer in a very direct yet humorous way,” said Jeff Conrad, Honda division senior vice president and general manager. “The campaign leverages the Fit’s unique combination of space and versatility plus innovative technology and class-leading fuel efficiency to clearly show that the 2015 Honda Fit is the leader of the subcompact class.” Stick around for credits and a second spot after the jump.

Credits:Agency: RPA
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
ACD, Copywriter: Sarah May Bates
CD, Art Director: Demian Oliveira
Sr. Art Director: Leo Borges
Copywriter: Amina Abdel-Halim
Art Director: Joaquin Salim
Copywriter: Peter Megler
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Phung Vo
VP, Director of Business Affairs: Maria Del Homme
Senior Business Affairs Manager: Jennifer Ross
SVP, Management Account Director: Brett Bender
VP, Account Director, National/Corporate Advertising: Jeff Moohr
VP, Management Supervisor: Cathy O’Gorman
Sr. Account Executive: Angelica Hollander
Asst. Account Executive: Paul Sulzer

Production Company: Biscuit Filmworks
Director: Mike Maguire
Managing Director: Shawn Lacy
EP: Colleen O’Donnell
Head of Production: Rachel Glaub
DP: Toby Irwin
Line Producer: Tracy Broaddus
Production Supervisor: Mitch Livingston

Editorial: Cut & Run
Editor: Jay Nelson
Editor: Lucas Eskin
Managing Director: Michelle Eskin
EP: Carr Schilling
Head of Production: Amburr Farls
Assistant Editor: Sean Fazende
Assistant Editor: Clarke Rives

VFX/Finishing: A52
EP: Megan Meloth
Head of Production: Kim Christensen
Producer: Meredith Cherniack
VFX Supervisor: Andy McKenna
Lead Flame: Brendan Crocket

Composer: Jeremy C. Simon
Telecine: Company 3
Artist: Sean Coleman
Producer: Matt Moran

Mix & Sound Design: Lime Studios
Engineer: Dave Wagg
Assistant: Adam Primack
Executive Producer: Jessica Locke

Celebrity Talent: Nick Thune