RPA Rolls Out ‘Happy Honda Days’ Social Extension

By Erik Oster 

RPA teamed up with creative studio Psyop to  launch a social extension of its “Happy Honda Days” campaign, which launched last month featuring nostalgic toys of yesteryear.

The new extension consists of three new videos featuring Skeletor and He-Man, Jem and G.I. Joe, and Gumby and Pokey. The extension was launched yesterday with Skeletor taking over Honda’s Twitter account. Each duo sings a new version of a classic Christmas song (except for Gumby and Pokey, because they don’t know any Christmas songs) and calls on viewers to vote for their rendition. Honda will donate a total of $100,000 to three charities — Children’s Hospital of Orange County, the Little League Urban Initiative and the Pediatric Brain Tumor Foundation — with $50,000 going to the charity associated with the winning video and the other two receiving $25,000 each.


In the most amusing of the three videos, Skeletor sings of his newfound bromance with He-Man to a rendition of “Jingle Bells,” which has been rechristened “Jingle Bros.” According to Skeletor, the duo are now Facebook friends and even got matching tattoos, although it ends with a not-so-surprising twist. In the other videos, G.I. Joe wins over Gem with some Kung Fu moves, and Gumby and Pokey interact with random items. You can watch them on Honda’s YouTube page and vote for your favorite (or just for the associated charity you’d most like to receive money). We’ve included “Jingle Bros” above and the other two videos after the jump.


Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Creative Director: Alicia Dotter Marder
Art Director: Joaquin Salim
Junior Art Director: Dennis Haynes
Junior Copywriter: David Bassine
Junior Copywriter: Megan Leinfelder
Senior Producer: Fran Wall

SVP, Management Account Director: Brett Bender
SVP, Group Account Director: Fern McCaffrey
Account Supervisor: Adam Levitt
Asst. Account Executive: Becki Smith
Business Affairs: Jennifer Ross

Effects Company: Psyop
Directors: Todd Mueller + Fletcher Moules
EP/Managing Partner: Neysa Horsburgh
EP/Managing Partner: Lucia Grillo
EP: Cally Morton Danella
Producers: Shannon Alexander, Nathan Leuptow
Editor: Lance Pereira
Designesr: Ke Swaab, Georgia Tribuiani, Evan Yarbrough
3D Supervisor: Kyle Cassidy
2D Supervisor: Lane Jolly
Previz Artists: Timothy Kallok, Chris Smith, Yung Phan
Lighter: Jonathan Iwata
3D Animators: Timothy Kallok, Chris Smith, Yung Phan
2D Animators: Claudia Yi Leon, Tommy Wooh
Compositors: Austin Brown, Michael Dobbs, Lane Jolly, Ryan Raith, Danny Song
Flame Artists: Sam Shiflett, Kim Stevenson, Michael Vaglienty

Stop Motion Effects Screen Novelties
EP/Producer: Chris Finnegan
Production Supervisor: Sarah Garcia-Rill
PA: Willy Avila
Art PA: Katrina Schaffer
Animation Supervisor: Eileen Kohlhepp
Stop Motion Animator: Cam Baity
Stop Motion Animator: Kelsey Stillmaker
Rigging Supervisor: Kelly Mazurowski
Rigging Design: Lars Larsen
Prop Master: Roy Wood
DP: Ralph Kaechele
1st AC: Carl Helder
2nd AC: Tony Doublin
Motion Control Operator: Paul Maples
Motion Control Technician: Chris Paxson
Gaffer: Evan Pesses
Best Boy: Billy Coleman
Electric: Nate Fetzer
Key Grip: Dustin Penrod
Grip: Julian Lopez
Grip: Brad Budde
Puppet Supervisor: Rob Ronning
Sculptor: Barney Marquez
Costumer: Carol Binion
Puppet Fabricator: Liz Allen
Puppet Fabricator: Jeanette Moffat
Puppet Fabricator: Max Shepard
3D modeler: Kei Chong
Car Prep: Kyle Baker
Car Prep: Dave Wilmot

Music: Matter Music
Composer/Producer: Ric Markmann
Composer/Producer: Dan Pinnella
Composer/Producer: Chris “Wag” Wagner

Audio Post: Lime Studios
Mixer: Dave Wagg
Asst. Mixer: Adam Primark
Producer: Susie Boyajan