RPA Turns Nick Thune into ‘Brad, the Lyft Driver’ for Honda Fit

By Erik Oster 

RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver.

The series, directed by Fred Savage (Modern Family, It’s Always Sunny in Philadelphia), shows Thune (in character as Brad) “maintaining a good vibe” while yelling obnoxiously out the window, rehearsing soap opera scenes with passengers, and creating creepy personalized mix tapes. While the antics can be amusing in small doses, the video stretches well past the three minute mark, overstaying its welcome a bit in the process.


As part of its “Fit For You” campaign, RPA is also teaming up with Vine stars Jordan Burt, KC James, Cody Johns and David Lopez for a series of Vine videos with each utilizing the Honda Fit in a video showcasing their individual style.


Agency: RPA

EVP, CCO: Joe Baratelli

SVP, ECD: Jason Sperling

VP, Creative Social Media Director: J. Barbush

CD: Sarah May Bates

Sr. Art Director: Leo Borges

Copywriter: Josh Hepburn

Art Director: Joaquin Salim

Copywriter: Peter Megler

Social Media Copywriter Intern: David Bassine

Social Media Copywriter Intern: Gabrielle Flam

SVP, Chief Production Officer: Gary Paticoff

VP, Executive Producer: Isadora Chesler

Producer: Phung Vo

VP, Director of Business Affairs: Maria Del Homme

Senior Business Affairs Manager: Jennifer Ross


SVP, Management Account Director: Brett Bender

VP, Account Director, National/Corporate Advertising: Jeff Moohr

VP, Management Supervisor: Cathy O’Gorman

Sr. Account Executive: Angelica Hollander

Asst. Account Executive: Cory Hauser


Prod Co: Über Content

Director: Fred Savage

Exec Prod: Preston Lee

Line Prod: Tom Lowe


Editor: Teddy Gersten

Asst. Editor: Leah Turner

Post Producer: Alexa Atkin

Flame Artist: Wes Waldron

Flare Artist: Steven Williams

Executive Producer: Rob Van


Mix & Sound Design: Lime Studios

Engineer: Dave Wagg

Assistant: Adam Primack

Executive Producer: Jessica Locke


Celebrity Talent: Nick Thune