View Post Campaigns TBWA/MAL Chronicles Journey of Sound to Hype Apple’s Music Service By Kiran Aditham on Jun. 9, 2015 - 11:27 AM Apple has a music thing now. You may have heard of it.
View Post Uncategorized Apple Caters to Filmmakers in Scorsese Oscars Campaign By Patrick Coffee on Feb. 23, 2015 - 11:44 AM Scorsese has worked with the brand in the past.
View Post Campaigns TBWA/MAL Celebrates Music for Apple By Erik Oster on Feb. 9, 2015 - 1:12 PM TBWA/Media Arts Lab worked with musicians Elliphant, Riton and The Gaslamp Killer in its latest spot for Apple's iPad, which debuted during the Grammy's yesterday
View Post Ad Biz | Brands Apple Hires Nike Social Chief as Digital Marketing Director By Erik Oster on Aug. 5, 2014 - 2:03 PM As 9To5Mac reported yesterday, Apple just gave its social media marketing department a big boost with the addition of Musa Tariq as its new head digital marketing director. Tariq arrives at Apple from Nike, where he served as glo ...
View Post Agencies | We Hear? Like Apple Technology, TBWA May Be Updated Very Soon By Shawn Paul Wood on Jul. 15, 2014 - 11:44 AM For more than 30 years, TBWA/Media Arts Lab has enjoyed one of the most prized advertising accounts on the planet. After reports from the New York Post et al. and that entity called “Madison Avenue”, agencies are ...
View Post Campaigns Samsung Pokes Fun at Apple (Yet Again) in New Campaign By Patrick Coffee on Jul. 14, 2014 - 11:20 AM Two new spots introduced by Samsung over the weekend tell us that the brand’s strategy–if not that of its creative AOR 72andSunny, which did not produce this campaign–still revolves around knocking its archrival ...
View Post Ad Biz | Agencies Apple Officially Takes More Ads In-House By Patrick Coffee on Jun. 5, 2014 - 12:36 PM The strained relationship between Apple and TBWA\Chiat\Day has reached a new stage. Two months after unflattering email exchanges between Apple’s head of marketing and TBWA’s Media Arts Lab surfaced as part of the exte ...
View Post Agencies | Digital Apple Berates TBWA\Chiat\Day in Internal Emails By Patrick Coffee on Apr. 8, 2014 - 11:48 AM The ongoing Apple vs. Samsung battle looks even less flattering for TBWA\Chiat\Day after Business Insider and others gained access to more emails detailing a contentious back-and-forth between head of marketing Phil Schiller and J ...
View Post Agencies Samsung Claims Apple Almost Dropped TBWA\Chiat\Day in 2013 By Patrick Coffee on Apr. 2, 2014 - 2:23 PM At least that’s what Samsung’s lawyer Jon Quinn said during opening statements in the brands’ ongoing patent trial. According to a quote in The Verge, Apple considered dropping TBWA\Chiat\Day after its rival& ...