Sapient to Defend Its Chrysler Account

By Patrick Coffee 

Sapient LogoHere’s a quick one we missed: less than three weeks after (finally) being acquired by Publicis, Sapient or Publicis.Sapient will have to defend one of its largest accounts in Chrysler’s pending digital review.

As AdAge reported yesterday, Fiat Chrysler has invited Sapient to participate in the review for Chrysler, Jeep, Ram, and Dodge. No word on which agencies will be competing.

This isn’t the only recent agency shift for Chrysler: in July, the company moved its social media account from Ignite (which took over after a certain F-bomb controversy) to an IPG shop. In December it also chose a new translation agency.

Sapient first won the account in early 2010 weeks after Chrysler named W+K its creative AOR. Wieden and The Richards Group continue to create work for the client.

For an example of Sapient’s below the line work for Chrysler, here is its 2014 Chrysler.com redesign mini-case study.

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