Zulu Promotes National Advertising Challenge

By Erik Oster 

Zulu Alpha Kilo launched an awareness campaign to promote the National Advertising Challenge (NAC), formerly the National Advertising Awards (NAA), with the intention of doubling last year’s submissions.

The campaign coincides with the release of NAC’s nine creative briefs, “sponsored by Canadian marketers looking for solutions across nine categories (Big Ideas, Campaign, Student, Print, OOH, Wild Card, Not for Profit, Media Innovation, and Digital).” Winning teams will receive a trip to Cannes, for the International Festival of Creativity.


The briefs are at the center of Zulu’s 90-second video for the campaign, which attempts to use humor to draw attention to the NAC. In the spot, a creative resource manager discovers a young creative printing out the NAC briefs. Worried about the agency juggling its already full workload, she is stressed out at the prospect of adding more to the agency’s workload, and responds as you might expect. Zulu Alpha Kilo worked with production company Someplace Nice and director Pete Henderson on the spot.

“We have big aspirations for the NAC, but we were facing a serious comprehension issues within the creative community,” said Ellie Metrick, marketing and communications manager at NAC, in a statement. “This year’s online video goes a long way in explaining that we offer creatives an opportunity to do original work in exchange for a chance to go to Cannes.”


Agency: Zulu Alpha Kilo

Client (Company): National Advertising Challenge

Creative Director: Zak Mroueh

Art Director: Ari Elkouby

Copywriter: George Ault

Agency Producer: Tara Handley

Production House: Someplace Nice

Director: Pete Henderson

Account Team: Alexandra Potter

Client: Ellie Metrick

Production House Producer: Robbie McNamara

Video Post Facility / Editing Company: Rooster

Editor: Chris Parkins

Online/Transfer: Fort York

Flame Artist: Lauren Rempel

Audio Post Facility/Music House: Zulu Alpha Kilo

Audio Director: Stephen Stepanic

Engineer: Stephen Stepanic