Chrysler today announced what the ad industry has known to be true for weeks now — the automaker has split advertising work down to four brands (Jeep, Chrysler, Dodge and Ram Truck) — each going to a separate agency. The change was made official on Chrysler’s media page today, hence this post.
Nothing new to report, but in case you missed it:
— The Chrysler brand has assigned, Fallon, a Publicis Groupe agency, based in Minneapolis, Minnesota, as its creative agency of record
— The Dodge brand has assigned Wieden + Kennedy, a Portland, Oregon-based agency, as its creative agency of record
— The Jeep brand has assigned GlobalHue, a Southfield, Michigan-based independent agency, as its creative agency of record
— The Ram Truck brand has assigned The Richards Group, a Dallas, Texas-based independent agency, as its creative agency of record
So there you go.
More: “Chrysler’s Brand Guy Doing Same Thing He Did With Fiat”