In the role, Calderon will help lead the Volkswagen account and report to Possible New York executive creative director Jason Marks. Volkswagen selected WPP’s VW Partnership as the winner for the North American portion of its account in the automaker’s global review.
Calderon arrives at Possible following around a year as a creative director with StrawberryFrog, following a brief stint as a freelancer. Before going freelance she spent over a year with R/GA as a creative director, following a brief stint as group creative director with 360i. Before joining 360i, she spent over eight years with Kirshenbaum, Bond Senecal & Partners (kbs+), where she worked her way up from senior copywriter to creative director and led creative on BMW.
Prior to joining kbs+ she spent around three and a half years as a senior copywriter with Digitas. Her work has been awarded by the Effies, One Show, Shorty Awards, The Clios Awards and ADDY Awards.
The news follows WPP combining the Seattle offices of Wunderman, Possible and Cole & Weber into Wunderman Thompson Seattle and naming Possible New York managing director Joe Crump as CEO of Wunderman Thompson New York back in March.