-Saatchi & Saatchi created a campaign pro bono for the News Literacy Project (NLP) for the annual National News Literacy Week, which runs today through Jan. 28 and is co-sponsored by the E.W. Scripps Company. A spot aims to stop the flood of misinformation, by people mindlessly sharing it, showing that it can be harmful to others and to our society.
The organization is also asking news orgs to sign and publish this letter in support of news literacy. The New York Times, Wall Street Journal, AP, The Atlantic, Fast Company, Inc., The New Yorker, NPR, ProPublica, the Washington Post and several others are donating ad space to help promote the event.
–Gary Chambers Jr., an ordained minister from Louisiana running for U.S. Senate, has taken his weed advocacy to an unprecedented level in kicking off his campaign.
-State Farm would rather spend Super Bowl day hanging out with you online with its #TeamStateFarm TikTok challenge.
-In other Super Bowl news, Coca-Cola has decided not to play in this year’s game, as the beverage brand focuses on existing sports marketing plans.
-VMLY&R executive creative director Walter Geer talked with Adweek about having tough discussions about DEI.
–Brian Dolan, CEO of WorkReduce, writes about why companies and agencies shouldn’t wait to hire the best candidates in this job market.
-To address medical disparities, Aflac and brand ambassador Deion Sanders, launched a national initiative called “Close the Gap,” which aims to support people who fall in the gap where health insurance ends and medical bills begin to pile up.