-Personal pleasure brand Lion’s Den is celebrating the season with a vibrating bag of goodies. Centered around the broader ad campaign narrative, “Do It. Every Day,” the creative by agency Fancy shows that nobody is too old for toys, especially when Santa has made a stopover at Lion’s Den.
By a festive fireplace, we see a sack of toys getting dropped down the chimney. Suddenly, the bag makes a buzzing sound. The jiggly wiggly continues, the entire bag vibrating and humming to the tune of Jingle Bells. It ends with Lion’s Den’s tag—“Pleasure. Passion. Romance.”
-In partnership with purpose agency Kin, Naomi Osaka’s beauty brand Kinlò is launching its new initiative, titled “The Way We Glow.”
-Adweek looked at how chocolatier Cadbury has refocused to being a brand that inspires kindness in consumers.
-Digital agency Croud has announced the acquisitions of luxury performance agency Verb Brands just days after it bought impakt Advisors.
-In Adweek’s CMO Moves podcast, Linda Lee describes her path to Campbell’s CMO as a series of doors that opened to new opportunities.
-Canadian casual dining brand Boston Pizza is embracing nostalgia this Christmas with a retro catalog from agency john st. featuring a wish list of pizza-themed gifts.
-Learn how Pantone landed on its Very Peri as the color of 2022.