Accenture Interactive has hired former DDB data chief Jatinder Singh as its global head of data and analytics. Working alongside Accenture Interactive CEO and creative chairman David Droga and chief strategy officer Baiju Shah, Singh will lead Accenture Interactive’s data intelligence practice globally. Accenture Interactive will announce his start date soon.
“Driving growth and customer relevance requires an alchemy of data, technology and creativity, all of which are at the heart of Accenture Interactive,” Droga said in a statement. “We’re living in an age with an unprecedented pace of change, both with technology and customer values and behaviors. This requires a new blend of quantitative storytellers, designers and technologists coming together in new ways and I’m delighted to have Jatinder take us to the next level.”
Singh comes to Accenture Interactive with more than 20 years of experience working with top brands at DDB as chief data officer and before that at Omnicom Precision Marketing Group (OPMG). At Omnicom, he led the creation of the DEI committee and was subsequently appointed OPMG’s DEI vice chairperson. He has been an active member of the Omnicom People Engagement Network (OPEN), Omnicom’s umbrella group for all of the company’s network employee engagement groups and activities. Adweek named him one of its Pride Stars in June.
This news comes on the heels of several big hires at Accenture Interactive, including Neil Heymann as its first-ever chief creative officer and Ariana Stolarz (most recently the global chief strategy officer at MRM/McCann), who has been charged with helping clients drive growth.