Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The beauty industry has been widely criticized for its lengthy history of failing to serve non-white people, though many brands are stepping up and rectifying past mistakes. More importantly, companies created by and for people with melanin rich skin are paving the way to a more equitable future.
In partnership with purpose agency Kin, beauty brand Kinlò is launching its new initiative, titled “The Way We Glow.” This platform is intended to inform consumers about its skin care line, which is designed specifically with darker skin tones in mind.