-Nutribullet’s new campaign, “Everything You’ve Always Wanted,” starts out like a traditional hype campaign, touting its new products based on consumer requests, like a single cup coffee maker and a new juicer. But the spot, by Humanaut, has a nice humorous twist at the end that perks it up from the typical energetic ad.
–Adweek’s annual Hot List, which spotlights standouts in TV, publishing and digital, is full of people and brands who have thrilled and astounded us in yet another challenging year.
-As climate change threatens livelihoods around the world, activists want to change agencies’ attitudes toward the industry that’s causing the greatest harm to the planet—fossil fuels.
-Adweek looks at the campaign at the COP26 environmental summit that is targeting greenwashing ads.
-Consumers want celebrities and humor in their Super Bowl ads, finds a new survey from The Marketing Arm.
–Rania Robinson writes about how building a diverse and inclusive workplace starts at the very top.
-The North Face’s fall marketing campaign is “a call to explorers everywhere,” according to the brand.