The North Face's Fall Campaign Brings the Mountain to the Streets

A partnership with Gucci built on the outdoor fashion brand's identification with exploration—and maybe an opportunity to go beyond glamping

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For a brand born for the outdoors, The North Face has strived to show how easily it fits in with the land of luxury fashion and on city streets.

The brand’s fall campaign attempts to bring these environments together with the theme “Never Stop Exploring,” creating a challenge for The North Face, along with its varied customers and partners, to define just what that state of mind entails.

The North Face is focusing on the act and impulse of exploring, viewing it as an evolving, personal concept.

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