Most Consumers Bemoan Brands That Release Their Super Bowl Ad Early

A survey from The Marketing Arm finds consumers want humor and celebrities in ads


Dwayne “The Rock” Johnson starred in a Super Bowl ad in 2013 for “Got Milk?”, but consumers want Johnson back in the Super Bowl more than any other celebrity, according to a new survey from The Marketing Arm, an Omnicom agency that works closely with brands to place celebrities in ads, including the Super Bowl.

TMA, which also does creative for brands like State Farm and Advance Auto Parts, surveyed Super Bowl viewers about their preferences for the $6 million ads that will run during the game, which is almost sold out already.

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