-In honor of Motorcyclist Day in Brazil, Honda and Publicis Brazil gathered a bunch of Honda models together to celebrate the date in an unusual way: playing a song with the sounds of their motorcycles’ engines.
The motorcycles were gathered on top of a building in Sao Paulo for the recording of the campaign, titled “The Motor Song,” which used the different timbres of the engines to make a symphony of cycle sounds.
-Actor and activist Daniel Dae Kim, who was named Adweek’s Beacon Award honoree, remains energized as a fierce advocate for a more equitable future for Asians and Asian Americans.
-From “Where’s the Beef” to “Pizza Pizza,” Cliff Freeman left his mark on the advertising industry. Adweek reviewed his life’s work after learning of his death at 80 from pneumonia on September 5.
–Graham Nolan, co-founder of Do the WeRQ, wrote about how now is the right cultural moment for an LGBTQ+ agency leader.
-A series of spots from Fisher-Price and Wieden+Kennedy Portland taps into the animated magic of having toys come to life to build on the brand’s “Let’s Be Kids” message, with the latest encouraging family playtime.
-The latest campaign from British retailer B&Q as it tells people to “Build a Life” through a stop-motion film from Uncommon.
-Earlier this month, TikTok user Emily Zugay uploaded a satirical video in which she made mock redesigns of famous logos. A week later, huge brands like Adobe and Tinder left comments begging her to make crude reimaginings of their own marks.
-Popular dating app Bumble has announced a European marketing partnership with TikTok to encourage users to showcase their true, authentic personalities while dating, according to The Drum.