British Retailer B&Q Wants People to Decorate and 'Choose Change' to Improve Their Lives

Studio Uncommon created a third ad in an ongoing campaign for the home decor brand

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A home should be an extension of the people who live in it is the message that comes from the latest campaign from British retailer B&Q as it tells people to “Build a Life.”

The latest part of the ongoing “Choose Change” focus by the home and interiors retailer aims to showcase that by not continually changing a home, it begins to “stand still.” It wants viewers to take action and make changes to their homes, both big and small.

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