Cliff Freeman, Advertising's Master of Comedic Insight, Dies at 80

Famed for Wendy's 'Where's the Beef?', he launched an influential agency and inspired generations of talent


If you love ads, even a little, it’s almost certainly because of Cliff Freeman.

Through the 1980s and into the 2000s, Freeman blended humor and oddity to create campaigns that changed the industry forever—and for the better.

From “Where’s the Beef?” for Wendy’s and “Pizza Pizza” for Little Caesars all the way up to the defining dot-com-era spot that saw Outpost.com fire gerbils from a cannon, Freeman and his agency embraced the philosophy “entertainment sells” harder than anyone who came before.

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