-IMA, the Institute of Management Accountants, has launched a new global campaign in support of its Certified Management Accountant certification program, and it’s using the tight job market as inspiration.
The campaign, developed in partnership with The Gate | New York, shows the length that recruiters will go to get the right talent, including dangling on window washing platforms, competing over lunches and accosting prospective talent in their offices with humorously stealth tactics.
-Continuing with the brand theme, Adweek also named its 10 Brand Geniuses.
-Adweek has announced this year’s winners of the Brandweek Constellation Awards, which honor the best team-led marketing efforts.
-Heineken’s latest spot, released just weeks before the long-delayed latest Bond film, No Time to Die, shows Daniel Craig pouring his beer before looking to the camera and stating “Well worth the wait.”
-Collectible novelty maker Funko is showing up at the Macy’s Thanksgiving Day Parade with a giant Baby Yoda balloon.
-Personalized video messaging platform Cameo has introduced Cameo Calls, a new feature that enables fans to connect with talent in a one-on-one setting.
-The Drum explored the “summer of pop-ups” from brands including Lego, Toyota, TikTok and Netflix, showing a promising future for the marketing tactic.