S4 Capital Merges with Zemoga to Expand Technology Services Offerings

By Kyle O'Brien 

In its second quarter growth results announcement, S4 Capital’s Sir Martin Sorrell stated that the holding company would be expanding its technology services. Today, S4 announced a merger between digital transformation services company Zemoga and its new unitary brand Media.Monks, a step towards the company building a third practice area around technology services.

Zemoga specializes in providing product design, engineering and delivery services to enterprise clients across multiple verticals. It was founded in 2002 by DJ Edgerton as one of the first nearshore delivery providers in Colombia and now has offices in Los Angeles, New York and Wilton, Connecticut and delivery centers in the Colombian cities of Bogota, Cali, Medellin and Baranquilla. Boasting nearly 400 technology specialists, the company’s mission is to help clients including Bridgestone, Morningstar, Sony, Roku and others build better digital products and experiences.

“We are delighted to welcome DJ and his colleagues to the S4 Capital family,” said Sorrell in a statement. “Marketing digital transformation involves at least three corporate functions—marketing, sales and IT. Entry into the technology services sector through Zemoga gives us the full capability to talk to the chief technology or information officer, as well as the chief marketing and chief sales officer. We now have the full set.”


Companies have recently accelerated the digitization of customer-facing and internal operations—largely due to the pandemic—and the IDC Futurescape: Worldwide Digital Transformation 2021 Predictions report stated that 65% of global GDP will be digitalized by 2022, driving over $6.8 trillion of direct digital transformation investments from 2020 to 2023, which is a reason that S4 decided to merge with Zemoga.

“Merging with a powerhouse like Media.Monks is a natural next step in the evolution of Zemoga as our complementary service offerings, client portfolios and our common approach to disrupting the industry make for an exciting future all round,” Edgerton said in a statement.

Wesley ter Haar, co-founder of Media.Monks and S4 Capital executive director, added in a statement: “Our focus has always been to build the very best creative and content on top of the foundational technology platforms that now connect companies to consumers. Zemoga’s ability to marry deep engineering skills across multiple platforms at enterprise scale, coupled with best in class experience, is a perfect fit.”

Media.Monks recently announced that it will merge with Cashmere, the culture agency of record for Taco Bell, as it expands its content practice in the U.S.