Monday Stir

By Kyle O'Brien 

-Property Brothers Drew and Jonathan Scott are helping homeowners spruce up their house with a little help from some slick visual effects for American Family Insurance. A 30-second spot by BBDO New York shows the brothers helping a young family imagine the potential of a new home that needs a little TLC. “Curb Appeal” features the brothers unruffling a new lawn like a rug and making a stone path fall in place like dominos.

-Digital marketing agency Croud has continued to strengthen its U.S. operation with the appointment of Dean Gardner as global chief operating officer.


-Adweek is launching a regular interview series called Open Plan, asking company leaders how they’ve changed the way they think about offices, remote work and more. In the first installment, Tanya Brookfield, CEO of London creative agency Elvis, offers her thoughts on what has changed about the workplace since early 2020.

-A CBD revolution is coming to the U.K., as cannabis wellness brand Cannaray, has released an ad campaign starring British television presenter Claudia Winkleman.

-In other cannabis news, drink maker Cann has put a THC-infused spin on caffeine-infused beverages with a new booze-free product, Passion Peach Mate, developed with Swedish pop star Tove Lo.

-Ice cream maker Pepita’s and recently founded Australian agency All Good Collective have created a new line of black ice cream flavors to generate opposition to a Sydney Basin offshore oil and gas drilling proposal.

-Adweek takes a look at the latest campaign by Lowe’s, called “Fall Together,” beginning its countdown today to the unofficial start of the fall season on Labor Day.

-While Facebook and Instagram have dominated advertisers’ media mix over the past few years, recently, media buyers say ad spend on social media’s biggest platforms has started to deteriorate, according to Digiday.