Monday Stir

By Kyle O'Brien 

-The U.S. Marine Corps is looking to reach the gamer crowd through its new campaign from Wunderman Thompson. “Inside the Battle: Battle Tactics” is a digital effort that seeks to bridge the gap between Marines and youth gamers.

The Corps challenged four top gaming content creators known for their decisiveness and critical thinking—and sizable YouTube audiences—to train with Marines and compete together in a realistic battle experience aboard the Marine Corps Base Quantico. These gamers—Melonie Mac, The WarOwl, Strange Rebel Gaming, and WhosChaos—shared every step of their experience with their followers on social media, illustrating that there’s more to being a Marine than meets the eye and inspiring the next generation to answer the call to serve.


-Adweek’s Creative 100 is in, and Amber Ruffin leads the class of 2021, talking about her rise to late-night success.

-The Creative 100 also named the top international agency leaders and the agency leaders reshaping the industry.

-In a statement outlining the progress of the advertising company launched by chairman Sir Martin Sorrell three years ago, S4 Capital said it saw increased speed in demand following the global impact the pandemic had last summer on the advertising industry.

-In other S4 news, Adweek spoke to Sorrell, and MediaMonks’ Wes ter Haar and Catherine Henry via Zoom about discovering the right talent to succeed in a post-pandemic landscape.

-Giant Spoon has promoted Christina DeGuardi to president and chief client officer, and Nikita Malhotra to CFO and chief operating officer.

-A new ad for Archer Roose wine serves as a national coming-out party for the brand and introduces Elizabeth Banks as the company’s co-owner and CCO in a humorous way.

-Muse by Clio let director, photographer and creative director Dana Trippe choose her favorite album covers, and her picks lean heavily on ’60s and ’70s rock and funk.