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Traditional holding companies have required a specific set of skills to flourish in the industry, but the evolving role of agencies now require a different batch of talents—one Sir Martin Sorrell and his S4 Capital is recognizing as the company welcomes yet another so-called “non-traditional” candidate to its leadership team.
Catherine Henry joins S4’s MediaMonks as svp of growth to develop creative strategy that uses and increases engagement across emerging digital and virtual technologies and platforms.
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