Elizabeth Banks, Houseguest From Hell, Stars in New Ad for Luxe Canned Wine Brand

Hollywood multi-hyphenate co-owns female-founded Archer Roose, launching its biggest marketing to date from Colossus

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Elizabeth Banks is the houseguest from hell, clipping her toenails in the kitchen, rooting through bedroom drawers, raiding the refrigerator and, of course, drinking all the booze.

And despite her many lapses in etiquette, she’s now a permanent fixture, leaving her host to figure out how they’ll co-exist (while plunging the stopped-up toilet).

This isn’t the plot of a big-screen comedy starring Banks and a hapless homeowner, though it could be a solid movie pitch. Instead, it’s a 60-second ad for Archer Roose wine that serves as a national coming-out party for the brand and an introduction of Banks as the company’s co-owner and CCO.



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