Monday Stir

By Kyle O'Brien 

-A cute commercial for French grocer Intermarché by agency Romance shows a family playing and living together, with one child trying to get attention by asking “Et moi? (What about me?)” The phrase is said in multiple settings as the store promotes discounts that will make large families happy to shop.

-Jose Cuervo and Mekanism sent two robots on a date to show that dating has been become dry and robotic.

-Nerf is looking to add a chief TikTok officer to serve a three-month term and it made an intentionally terrible TikTok to promote the position.

-Two AKQA veterans, Rachel Barek and Brian Skahan, talked to Adweek about their new agency, Said Differently, which utilizes remote workers around the globe.

David&Goliath debuted its first campaign as North America creative agency of record for Jollibee, after winning the fast food chain account late last year following a review.

-SNL did a good job of explaining NFTs through a rap parody over the weekend, which means the trend has hit peak pop culture status. Jumping on the craze is Austin agency Bakery, which created a game called Brandia, which was promoted by putting out a limited-run NFT.

-Forget commuting. How about working remotely in another country. Digiday reports that some countries, like Estonia and Barbados, are launching “digital nomad visas,” hoping to replace tourists with remote workers.

-Morning Brew talked with cosmetics brand Glossier about its campaign to turn cinema billboards into ads for user generated content.

-Oscar Mayer has teamed with Black Ops Productions to create and give away 1,500 pairs of cold-smoked bacon shoelaces, because, well, bacon.

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