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Pokémon. Magic: The Gathering. Yu-Gi-Oh. And possibly, Hearthstone.
For fantasy card enthusiasts, these are likely the decks engraved on their Mount Rushmore—icons of the collectible card game (CCG) genre, whose global market will surpass $2 billion in 2021, according to a Statista report.
And now there’s a new group joining the collectible ranks alongside dragons, sorcerers and monsters: Legends of the marketing world.
Austin agency Bakery, helmed by chief creative Micky Ogando, has created a complete tabletop card game called Brandia:

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