Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Pokémon. Magic: The Gathering. Yu-Gi-Oh. And possibly, Hearthstone.
For fantasy card enthusiasts, these are likely the decks engraved on their Mount Rushmore—icons of the collectible card game (CCG) genre, whose global market will surpass $2 billion in 2021, according to a Statista report.
And now there’s a new group joining the collectible ranks alongside dragons, sorcerers and monsters: Legends of the marketing world.