-European fashion and lifestyle brand Zalando is expanding the concept of what it means to be beautiful and strong in its new “Here to Stay” campaign.
The ad features dancer, actor, model and diversity and inclusion advocate Luc Bruyere; Yann Horowitz, an openly gay skateboarder and LGBTQ+ activist; and body positivity advocate, Yolisa Mqoco. All boldly and proudly show their differences in celebratory fashion.
The video is set to an infectious track by up and coming queer British rapper Mista Strange, who also stars in the film.
–Pringles has jumped into the NFT ring, auctioning off 50 limited-edition pieces of animated artwork as non-fungible tokens, with a flavor called “CryptoCrisp.”
–Absolut has appointed Ogilvy as its global creative agency of record, following a competitive pitch conducted by Observatory International.
-Forbes reports that Google Chrome may not provide the data protection and privacy searchers need and desire.
-Johnson & Johnson and Some Spider Studios have teamed up for video titled “Mommy & Me, And Daddy Too,” to help parents discuss racism with kids.
-Pandemic fashion has been ruled by casual and sleepwear, and to mark that pajamas can be worn any time of day, 7-Eleven in Sweden is advertising a line of branded pajamas.
-The Drum takes a look at what marketing businesses can do to make things safer for employees, both at work and at home.
-The pandemic has brought many people closer to their pets, and BBDO Mexico is showing the bond in a campaign for pet brand Pedigree. The designs use masks to show how dogs and humans have mutually taken care of each other during lockdown.