7-Eleven Sells Limited-Edition Pajamas to Promote All-Day Breakfast

Swedish promotion from Åkestam Holst comes in two sizes: 7 and 11

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While pandemic-era rules remain in effect, any time can be breakfast time—and the window for wearing pajamas is 24 hours long.

To mark that fact, and promote its own new offering of all-day breakfast, convenience store 7-Eleven in Sweden is advertising a line of branded pajamas.

Priced at 299 Swedish krona, or about $35, the 7-Eleven pajamas are 100% cotton and reportedly cozy enough to deserve a place in your quarantined wardrobe. The apparel extension, available for a limited time, was created by Stockholm-based



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