7-Eleven Sells Limited-Edition Pajamas to Promote All-Day Breakfast

Swedish promotion from Åkestam Holst comes in two sizes: 7 and 11

A male model lies on his stomach wearing 7-Eleven branded pajamas in an outdoor ad
The relaxed apparel line is available for a limited time only. Åkestam Holst / NoA

While pandemic-era rules remain in effect, any time can be breakfast time—and the window for wearing pajamas is 24 hours long.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."