-French mobile operator Free is offering an unlimited 5G mobile offer for the same price as its 4G plan. To communicate the offer, Paris agency Herezie created a campaign built on the insight that when things are better, they’re more expensive, except at Free. A series of scenarios highlights that show the concept, from cavemen bartering fire for manpower, to gangsters upselling illegal devices to a footballer charging an arm and a leg for his services, to a gaming character paying a ton in gold for the best weapons.
-As part of Adweek’s Columnist Network, Havas Creative’s Stephanie Nerlich discusses how she is part of a people-first businesses, and wants to find leaders who want to do the best work their careers. In her own words, she discusses how she plans to win by gaining and retaining talent.
–Ritz’s latest ad, starring Special Olympics athlete Reid Demelo, has launched the next chapter in its brand purpose platform.
-The New York Times recounts the highlights of last night’s Grammy Awards, including big wins by Megan Thee Stallion and Beyoncé, and a fashionable feather boa worn by Harry Styles.
-Digiday uncovers how publishers are finding audiences on audio-based media platform Clubhouse.
–Minjae Ormes, the first CMO for Visible, the first all-wireless digital carrier in the U.S. which is powered by Verizon, shares her team’s latest work with Kevin Bacon.
-Ikea and Ogilvy New York have reimagined the Ikea catalog, including an audio version.
-Browned 2 Perfection’s CEO Junae Brown studied the music industry to master marketing and negotiations.