Visible CMO Minjae Ormes on Following Your Own Compass

Lessons in driving business impact, taking a risk on yourself and having fun with Kevin Bacon

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Minjae Ormes took on the role as CMO of a start-up within a Fortune 15 company for one main reason—and that reason was based on her own criteria.

“I was ready for more meaning—ready to take a bigger chance on myself, ready to take on a bigger risk and just go for something where I could really drive impact for the business,” Minjae said.

As the first CMO for Visible, the first all-wireless digital carrier in the U.S. which is powered by Verizon, Minjae was pumped for the opportunity to start a whole new team from the ground up and to have a seat a table at the business level. And in her role today, she’s doing exactly that by activating campaigns and evolving the product offering based on real-time consumer insights and community listening.

Minjae shares her team’s latest work to promote Visible’s referral program through a new campaign, including a new TV spot featuring the 12 degrees (yes, 12) of Kevin Bacon.

Tune in to hear the must-have skills Minjae looks for in talent, how she’s feeding her own curiosity and priming for what’s next and critical advice on how to follow your own set of criteria to guide your career. She also takes on my lighting round like a champ!

This episode is also available on Spotify, iHeartRadio, and Apple Podcasts.