Monday Stir

By Erik Oster 

-Publicis Singapore promoted Heineken’s alcohol-free Heineken 0.0 with “The Driver’s Fridge,” a beer fridge stocked with the nonalcoholic brew that unlocks with car keys (video above).

-The MLB’s Cleveland Indians are set to drop their team name. Prior to moving to that moniker in 1915, the Cleveland baseball team spent over a decade as the Cleveland Naps (for star second baseman Napolean Lajoie), after debuting in the American League as the Cleveland Bluebirds in 1901. Some have advocated for the team to rebrand as the Cleveland Spiders, the name of a 19th century Cleveland team which played in the American Association and some for the Cleveland Buckeyes, the name of a team which played in the Negro American League from 1942 through 1950 and for several years shared Cleveland’s League Park with the Cleveland Indians.

-Adweek lists the 25 best ads of the year.


-How Major League Soccer became a sports powerhouse after 25 years, according to some dude from Portland.

Giant Spoon hired producer Kenny Mac to run its diverse marketing practice.

-Digiday take a look at the future of the agency office.

-Pivoting to some marketing-side news, the ANA announced that “pivot” was the marketing word of the year for 2020, because of course it was.