-Kangaroos are a big problem for Australian drivers, but a simple device that fits neatly over a Volkswagen’s front badge could save countless kangaroos, and regional Australian drivers, as well as hundreds of thousands of dollars in damage by emitting a warning signal to kangaroo species of a vehicle’s approach. Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and Wires, it is hoped that Volkswagen’s ‘RooBadge’ will help reduce collisions with kangaroos.
-ADWEEK takes a look at how the Bud Light boycott changed marketing.
-Brands know LGBTQ+ marketing helps grow their business—they’re just afraid to use it for fear of backlash, as a study by the ANA found.
-U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by Interpublic Group’s investment arm, Magna.
-Carter’s, a heritage children’s apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation.
-Brazilian creativity has been recognized and celebrated for decades at festivals worldwide. However, beyond winning jurors’ hearts, a lot of change is happening outside the industry’s spotlight through professionals who are questioning the market in a very courageous way, writes Andre Chaves, the founder of the nonprofit collective Papel & Caneta.
-If you’re looking for April Fools’ Day stunts, AgencySpy will have a collection of those later today.