Monday Stir

By Kyle O'Brien 

-You can’t solve all problems by throwing antibiotics at them, as a few people try to do in a new national campaign for Perdue created by Colle McVoy. The campaign focuses on Perdue’s unwavering “No Antibiotics Ever” commitment in response to its biggest competitor reintroducing antibiotics. A spot launching today features Jim Perdue and his sons, Chris and Ryan, touting Perdue’s commitment to using only the highest quality vegetarian diet with no animal by-products or antibiotics ever, and proving in a very blatant way that throwing antibiotics at problems definitely doesn’t solve them. Perdue also launched Chix Mix, a limited-edition snack food.

-Copacino Fujikado helped send off Megan Rapinoe into retirement with a huge celebration in Seattle.


-With iProspect, Dentsu Media is testing out what happens when a performance-oriented media agency commingles with an audience management asset.

-A new campaign for eharmony has chosen an approach it calls “radically honest” with creative that’s intended to back up the tagline, “Get Who Gets You.”

-Adweek’s Brand Genius honorees discussed what tech they want to implement in 2024.

-The latest Adnatomy dives into the Virgin Voyages campaign that uses an AI Jennifer Lopez to promote its cruises.

-The latest campaign for White Ribbon, the world’s largest movement of men and boys working to end gender-based violence and promote gender equity, healthy relationships, allyship and a new vision of masculinities is called “Short Life Stories.” It launches to support Transgender Awareness Week (November 13-19), leading into support for both Transgender Day of Remembrance (November 20) and 16 Days of Activism Against Gender-Based Violence (November 25-December 10). Created by Toronto agency Bensimon Byrne and its sister shop Narrative, “Short Life Stories” aims to raise awareness of the need to dismantle transphobia by showcasing the brevity of transgender lives in a film celebrating their journey from the day they transition and truly begin to live their authentic lives.