-The Shipyard has partnered with comic actor, podcaster and producer Paul Scheer to spearhead an improvisational campaign for Marzetti’s new line of healthy salad dressings, named Simply. The campaign, “It Simply Sells Itself,” showcases Simply’s 11 new flavors. Scheer is backed by production company, RYB. Each ad finishes early, which is where Scheer’s timing comes in.
-F1 is growing in popularity worldwide—especially in the Netherlands thanks to Dutch driver Max Verstappen, who now represents Heineken.
-Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify and Tinder.
-Diners at the José Andrés hotspot called China Chilcano in Washington, D.C. will be among the first in the U.S. to try cultivated meat.
–Adweek talked with Faye McLeod, the famed window artist for Louis Vuitton, about building brands across the physical and online worlds.
-Adweek also talked with the inventor of the famed Spongmonkeys, the weird animated characters who love Quiznos subs.
-Immersive advertising isn’t just a game anymore, it’s the key to unlocking the attention economy.