-In Australia, people who build websites for themselves might just find that they’ve become legends in their respective communities. That’s the new Squarespace campaign concept. “Missing Legends” tells the tale of local legend Harry who swapped his stool at the local pub for a thriving business using Squarespace. Building on previous “Everything to Sell Anything” campaigns, the spot aims to inspire all of the local legends to bring their ideas to life using Squarespace. The commercial is the first directed by Squarespace’s in-house creative team.
-The Martin Agency gave Adweek insight on its latest campaign featuring Will Arnett as the Gecko’s “frenemy.”
-In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA).
-Adweek covered the ANA’s Advertising Financial Management Conference, which talked about how procurement and payment terms are changing.
-The FTC is in the process of updating its guidance on environmental claims, following the end of its public comment period in April.
-Postmates has created new school lunches for AAPI Heritage Month with Greta Lee.
-Oatly is now posting its carbon footprint calculation and challenges other companies to do the same in a new billboard campaign.