-Hero Cosmetics is looking to defeat pimples in a new campaign for its Mighty Patch from Humanaut. The pimple patch brand is using zit popping humor in “Pimple, Meet Your Mighty Patch,” with videos poking fun at nostalgic pimple hysteria. In them, zits are personified and over-exaggerated as fast-talking, confident, and annoying alter-egos of the people who sport them. The zits pop up to taunt someone to ruin a vacation, crash a date night or try to tempt them to pop. The action switches back and forth from the nice, normal humans who are applying Mighty Patch to their tiny, over-the-top doppelgängers.
-Chief marketers from Reckitt and Merrell joined Adweek’s sustainability editor Kathryn Lundstrom to discuss how they’re working alongside their sustainability counterparts to keep climate issues top of mind in 2023.
-During Adweek’s Sustainable Leadership Forum Thursday, Futerra’s Solitaire Townsend and Assembly Global’s Gaby Sethi sat down with Adweek about what Race to Zero changes will mean for agencies around the world.
-As greenwashing becomes riskier, consumers turn savvier, and climate change accelerates, brand messaging around Earth Day is shifting.
-After over seven years as president of Johannes Leonardo, Bryan Yasko is stepping down. He has not announced his next opportunity. Yasko joined the agency in May 2016 and under his leadership, the agency grew by five-fold and was named Adweek’s Breakthrough Agency of the Year.
“We are a much different agency today to the one Bryan joined in 2016. We’re so fortunate to work with some of the world’s most revered brands on their most important challenges. We are extremely grateful and proud of the impact Bryan has had in making us who we are today. He is a friend, trusted leader and mentor to many. And I know he will do great things in his next endeavor,” said Leo Premutico, co-founder and creative chairman at Johannes Leonardo.
-Ad supported news remains a struggle for publishers, as the recent BuzzFeed news shutdown showed.
-R/GA had another round of layoffs, this time with over 100 employees let go.
-There are many hydration and energy brands focusing on athletes, but the truth is, everyone needs to hydrate and needs a boost of energy now and again. That’s the message behind a new ad campaign for Pure Kick, the energy drink for those who embrace the challenges thrown their way every day, created by Denver-based indie agency Good Conduct. “Life Is Sport. Be Ready for It.” is Good Conduct’s premiere work for the brand and features “Monday Motivations With Purcy Kicks,” a fictional TikTok character, life coach and personal cheerleader to give motivational advice about everyday life.