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Recessionary pressures are squeezing brand budgets. As a result, marketers have to make tough decisions to fulfill sustainability-related commitments and reach emissions-reduction goals this year. Chief marketers from Reckitt and Merrell joined Adweek’s sustainability editor Kathryn Lundstrom to talk about how they’re working alongside their sustainability counterparts to keep climate issues top of mind in 2023.
The heart of the brand playbook
Fabrice Beaulieu, Reckitt’s chief marketing, sustainability, and corporate affairs officer, shared his perspective on the evolving expectations of consumers and the role of sustainability in driving growth for consumer goods companies.
I think sometimes we can start to feel paralyzed by the size of the challenge.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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