-Heineken Silver, the new low-calorie, low-carb beer, has launched a new creative platform in the U.S. market called, “All the Taste, No Bitter Endings.” Developed by BBH USA, the campaign highlights that the beer has a crisper, cleaner finish. In “Viking Saga,” directed by Tim Godsall, a would-be bitter ending from a Viking love story gets a happier conclusion thanks to the presentation of a Heineken Silver to a vengeful father. The work is built in partnership with and on the strength of Publicis’ global relationship with Heineken through data-driven creative agency model Le Pub.
-The modern agency managing director must balance employee, agency and client needs while helping move their respective agencies forward.
-Roughly 77% of all NIL compensation goes to male athletes, but strides are being made to bring more equity in compensation.
-Budweiser drew inspiration from the underground music scene by releasing a series of “playable” vinyl beer coasters for music fans in a campaign created by Wieden+Kennedy São Paulo.
-Skincare brand Eos is now tackling toxic masculinity in a humorous new campaign from Mischief @ No Fixed Address.
-Adweek’s New Consumer virtual event produced several interesting talks, including a chat with Visible and Clutch about the rise of the content creator in marketing.
-Another New Consumer panel asked the question: How do you make individual consumers feel special across a broad spectrum?
-If you missed Adweek’s roundup of April Fool’s Day pranks, we have you covered.