Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
UPDATE: Some brands didn’t want to tip their hand pre-April 1, so Adweek has gathered a few more activations from the weekend and added them here. It may still be a fraction of the pranks pulled, but there are only so many fake products and snarky stunts we can handle.
Nobody likes being called a fool, but plenty of people like a good April Fools’ Day joke. It’s the one day a year when pranks are not only welcome, but expected from brands, businesses and agencies alike.