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Don't Get Fooled by These April Fools' Day Stunts From Brands and Agencies

Brands and agencies show off their lighter side on the day of pranks, larks and hoaxes

three fake april fool's products from Subaru, Tinder, Welch's — Plenty of brands are trying to fool you this April Fools' Day, including Subaru, Tinder and Welch's.Subaru, Tinder, Welch's

By Kyle O’Brien & T.L. Stanley

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

UPDATE: Some brands didn’t want to tip their hand pre-April 1, so Adweek has gathered a few more activations from the weekend and added them here. It may still be a fraction of the pranks pulled, but there are only so many fake products and snarky stunts we can handle.

Nobody likes being called a fool, but plenty of people like a good April Fools’ Day joke. It’s the one day a year when pranks are not only welcome, but expected from brands, businesses and agencies alike.

Since

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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