-Chicago-based independent creative agency Schafer Condon Carter (SCC) has made a new campaign for Casey’s Pizza showing the care and dedication its master pizza makers put into making its cult-following, handmade pizza. The new campaign tells the love story of Casey’s pizza makers and their craft, set to the song “If You Leave Me Now,” by the iconic band Chicago. It shows one employee not wanting to let go of his prize creation.
-While announcing a new global management structure made up of existing senior leadership to service under president and CEO Hiroshi Igarashi, Dentsu has also revealed the conclusion of the sale of its joint venture in Russia to its local partners.
-Adweek’s 2022 Most Powerful Women in Sports is back and packed with talent, from skiers and basketball players to executives with top teams.
–Sue Bird and Sylvia Fowles both had successful careers in basketball but different promotional opportunities.
-The Adweek 50 is out, and it celebrates those working behind the scenes to drive growth in big ways at their respective companies.
-Toys R Us Canada celebrates the imagination of children with a campaign that revives a childhood imaginary friend.
-On the latest episode of the Everything Is Better With Creators podcast, host Jamie Gutfreund interviews Adweek’s chief content officer, Ann Marinovich.
-For Amazon’s 2022 holiday campaign, director Taika Waititi is bringing a sense of kindness and optimism to a touching story about a girl and her snow globe.