-Strategic and creative consultancy Matter Unlimited has helped Save The Music, a non-profit organization focused on music education and philanthropy, on a new campaign to celebrate the organization’s 25th anniversary while bringing renewed attention to music’s vital function. The campaign, set to Jon Batiste’s uplifting “I Need You,” shows kids enjoying learning about music and playing instruments.
-Adweek’s Fastest Growing Agencies of the Year list has been released and it’s topped by culture and social agency Movers+Shakers.
-This year’s Media Plan of the Year awards honor the bold ideas that leave a memorable impression on consumers.
-Adweek dug into what made Spark Foundry’s Rick & Morty drive-through activation for Wendy’s the Media Plan of the Year.
-British broadcaster Sky’s group director of influencers Melanie Kentish will join Dentsu Creative U.K.’s talent management and influencer marketing practice Gleam Futures.
-Adweek took a look behind the scenes at K-Pop band NCT 127’s 2 Baddies experiential pop-up.
-The latest Marketing Morsels features spooky campaigns from American Horror Story, Heinz, Cheetos and Reese’s.