-On Tuesday Aug 2 a giant billboard selling a single Cheestring went up at Toronto’s Yonge-Dundas Square. The billboard was up for three days and has so far received over 1,000 offers (and counting) ranging from the serious to the ridiculous—including two Persian cats, a broken lawnmower, Shaquille O’Neal Rookie Cards, someone’s pregnant girlfriend, a golden gorilla statue and a yacht. The stunt is part of “Keep it Cheesy”, a new campaign created for Black Diamond Cheestrings by Toronto-based agency Broken Heart Love Affair.
-Spice brand McCormick has found its Director of Taco Relations and now it’s looking for a taco theme song with the help of Keke Palmer.
-Tennessee agency Tombras has taken online truck parts dealer RealTruck and transformed it into a lifestyle brand.
-Creative agency Hook is now accepting applications for Sandbox U, its external mentorship program that exposes young people to creative professions through virtual mentorship. The goal is to give college students of diverse backgrounds more opportunities to visualize a path in the creative industry. The application deadline is September 2.
-Snapchat brought the fire for the premiere of House of the Dragon on HBO, with a new augmented reality lens that transforms Snapchatters into fire-breathing dragons.
-40-year-old British snack food brand Pot Noodle has created an honest campaign to reassure audiences the product is “no longer crap.”
-In episode two of Off Madison, Adweek’s Shannon Miller chats with several people, including We Are Rosie founder Stephanie Nadi Olson, about the state of women leadership in the industry.
-Sports gambling site Paddy Power’s first work created by Accenture Song-owned Droga5 London shows a man hilariously falling in love with soccer, through romantic film references.