-To create Keeper’s Heart Irish American Whiskey, the company lured Brian Nation, a top master distiller from Ireland, to Minneapolis. Brian left his hometown of Cork and Ireland’s largest distillery, the Jameson brand. TDA Boulder went back to Cork to see how whiskey lovers took the news of his leaving for a job in America, and a video shows that they made their unhappy feelings very clear.
-VaynerMedia is Adweek’s Breakthrough Media Agency of the Year.
-MediaCom is Adweek’s Global Media Agency of the Year.
-Spark Foundry is Adweek’s U.S. Media Agency of the Year.
-Adweek explored how brands are working to portray the transgender community.
-SuperJoy creative head Alex Campbell talked to Adweek about the production house’s role in the creative process and how it works with The Martin Agency to create success.
-A new project from a team at Media.Monks seeks to erode the resistance that sometimes stands in the way of diversity and inclusion efforts.