US Media Agency of the Year Spark Foundry's New Business Machine Powered a Monster Year

The Publicis Groupe shop nabbed Meta, KFC and more than a dozen other clients

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Publicis Media delivered an astonishing year of new business in 2021.

Its agencies—Spark Foundry, Zenith and Starcom—reeled in some of the biggest fish, as the group collectively landed Walmart and automaker Stellantis. Zenith snagged over a billion dollars in managed media spend for pharmaceutical giant Eli Lilly and Inspire Brands’ Dunkin’ and Arby’s, while Starcom ended 2021 by wrestling McDonald’s $700 million account away from Omnicom. 

In total, Publicis Media won nearly $7 billion in new business, according to COMvergence’s 2021 new business report.



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This story first appeared in the March 21, 2022, issue of Adweek magazine. Click here to subscribe.